Cenareo
Optimizing Cenareo’s Webflow website for performance, SEO and a seamless user experience
Cenareo is a leading provider of digital signage solutions, helping businesses transform the way they communicate through dynamic and engaging screen content. To ensure their website reflected their cutting-edge technology and innovation, Cenareo entrusted us with a full technical optimization of their Webflow site.
Our mission was to enhance performance, fix technical issues, optimize SEO, improve navigation, and ensure full responsiveness across all devices. Through a structured and efficient approach, we tackled key challenges and delivered a fully optimized, high-performing website.
The challenge: improving performance, SEO and usability
Despite its modern design, Cenareo’s website faced several technical and UX challenges that hindered its performance and user experience:
Technical bugs & website stability – various inconsistencies in functionality were affecting user experience, requiring a thorough cleanup and debugging process.
Mobile responsiveness issues – the desktop and mobile versions were not fully optimized, leading to navigation difficulties, layout misalignments, and inconsistent rendering on different screen sizes.
SEO & core web vitals optimization – the website lacked essential technical SEO best practices and performance optimizations, which affected search rankings and page load speed. Key areas for improvement included:
- Image optimization (ensuring all images were compressed and in WebP format for faster loading).
- Implementation of SEO-friendly structured data.
- Enhancements to Core Web Vitals, including LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
CMS & content structure optimization – the existing CMS collections needed to be reorganized and cleaned up to ensure an efficient content management system, improving scalability for future updates.
Navigation & UX enhancements – the site’s menu and breadcrumb structure required improvements to make navigation more intuitive.
Given these challenges, our objective was to transform Cenareo’s website into a faster, more user-friendly, and search-optimized platform, ensuring a seamless experience for all visitors.
Our solution: a high-performance Webflow website
To enhance usability, performance, and scalability, we implemented a series of key improvements:
Bug fixes & responsive design optimization
- Fixing functionality issues across various pages.
- Reworked layouts to ensure smooth and consistent rendering on laptops, tablets, and mobile devices.
- Eliminated intrusive bugs on mobile for a better UX experience.
SEO & performance enhancements
- Optimized images in .WebP or AVIF formats, reducing file sizes while maintaining high quality.
- Improved SEO metadata, page titles, and structured data to enhance search rankings.
- Refined URL structures and implemented canonical tags to strengthen SEO authority.
- Enhanced Core Web Vitals, ensuring faster page loading, reduced layout shifts, and improved interactivity.
Navigation & user experience enhancements
- Redesigned the menu and breadcrumb structure for a smoother and more intuitive user journey.
- Implemented pagination best practices to improve content accessibility.
The results: a faster, more efficient & SEO-optimized website
Following our optimizations, Cenareo’s Webflow website now delivers:
- Improved performance, with faster loading speeds and enhanced user experience.
- Stronger SEO rankings, thanks to optimized metadata, structured data, and faster page speeds.
- Fully responsive design, ensuring smooth navigation across desktop, tablet, and mobile devices.
- Enhanced navigation, with a more intuitive menu and streamlined content structure.
- Better Core Web Vitals scores, leading to higher search visibility and improved engagement.
By implementing these technical and UX improvements, we successfully transformed Cenareo’s website into a high-performing, search-optimized, and user-friendly digital platform, aligning it with their vision of innovation and excellence in digital signage solutions.
