Crealo
How Crealo modernized its online presence with a high-performance Webflow redesign
Crealo is a company specializing in copyright management, offering an innovative SaaS solution for publishing houses. Their platform automates the management of royalties, contracts, and digital rights, simplifying historically complex processes for publishers.
In 2021, Roland had already worked on Crealo's first site, before BeBranded. That initial website was a crucial step in their growth, establishing their online presence and structuring their digital communication.
However, after several years of evolution, new challenges emerged:
- An outdated structure: as Crealo grew, their initial website no longer met their evolving content and UX needs.
- Lack of optimization: built in 2021, the site did not align with today’s expectations in terms of performance, SEO, and conversion rates.
- A need for a modernized design: Crealo’s brand identity had evolved, requiring a refreshed look that matched their 2025 positioning.
- A Webflow architecture to rethink: the original site lacked modularity, making updates difficult. A more scalable structure was needed to support future growth.
Faced with these challenges, Crealo once again trusted BeBranded for a full-scale website redesign.
The challenge
Modernizing Crealo’s brand image
The website needed to reflect a mature SaaS company with a strong identity and a seamless user experience.
Enhancing performance and SEO optimization
The site structure had to be refined for improved natural search visibility and faster load times while integrating advanced analytics to track performance.
Rethinking user experience and navigation
The previous site did not effectively highlight Crealo’s core features or guide visitors toward key actions like scheduling a demo or making contact.
Making site management easier for Crealo
Content updates needed to be simpler, with an optimized CMS for efficient content management.
Our solution
To address these challenges, we completely overhauled Crealo’s website using Webflow, focusing on four key areas:
A full redesign with an optimized webflow architecture
We completely rebuilt the website, adopting a more modular and scalable structure to make future updates easier for Crealo’s team (with Client-First).
We developed six key pages:
- Home – a strong, engaging homepage that clearly communicates Crealo’s value proposition.
- Industry (CMS) – a dynamic section showcasing different use cases for the solution.
- Feature (CMS) – a dedicated page detailing key functionalities with an interactive design.
- Contact (Book a Demo) – a streamlined form to maximize conversions.
- Testimonials – a space highlighting client feedback and case studies.
- Blog – a content hub to reinforce Crealo’s authority and boost SEO.
A seamless user experience with high performance
- Responsive design – a fully adaptive interface optimized for mobile, tablet, and desktop.
- Strategic CTAs – thoughtfully placed buttons to maximize engagement and conversion.
- Optimized load times – efficient resource management and clean code ensure fast performance.
Strengthened SEO and analytics
- Technical SEO improvements – restructured metadata, optimized internal linking, and better keyword targeting.
- Advanced analytics tools - like Mixpanel and Google Analytics
Simplified content management for Crealo
- Revamped CMS – dynamic pages (industries, features, blog) are fully manageable, allowing Crealo to update content easily.
- GDPR banner – an Axeptio consent banner ensures full compliance with data protection regulations.
- Legal pages added – including terms of service, privacy policy, and cookie management.
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The results
A more impactful, high-performance website
Thanks to this new integration, Crealo now has a modern, clear, and conversion-focused website.
Stronger SEO and enhanced performance tracking
With integrated analytics tools and an optimized structure, the site is well-positioned for improved Google visibility.
A smooth and intuitive user experience
Visitors can quickly find key information and are naturally guided toward essential actions (booking a demo, getting in touch).
Recently launched, more results to come
The new website has only recently gone live, and we will continue to track its performance over time. This section will be updated with concrete data in the coming weeks.
