Phacet
How Phacet strengthened its digital presence with a new website after Raising 4 million euros
Phacet is a company specializing in artificial intelligence, developing advanced data analytics solutions to help businesses transform raw data into actionable insights. In September 2024, Phacet secured a 4 million euro funding round, marking a crucial step in its growth and reinforcing its expansion ambitions. To support this growth, Phacet aimed to modernize its online presence with a new, engaging website.
The challenge
Following its funding round, Phacet needed a modern, high-performance website that could reflect its ambitions and clearly present its AI solutions to a diverse audience. The site needed to showcase the company's innovative technologies while providing a smooth and engaging user experience. Additionally, it was essential to comply with GDPR standards and have robust analytics tools to monitor site performance.
Our solution
To successfully execute this project, we collaborated with the agency Klimb, which handled the design. Our role was to manage the full integration of the mock-up, adding essential technical features to ensure an optimal user experience.
- Integration and compliance: we worked from the designs provided by Klimb to ensure a seamless integration on the final site, maintaining the modern and minimalist aesthetics created by the agency. We implemented a cookie management system to comply with GDPR regulations, ensuring that user preferences were respected while optimizing the management of analytical and marketing scripts.
- Analytics tools and monitoring: Phacet wanted to accurately track site performance and understand visitor behavior. To meet this need, we integrated various analytics tools, allowing Phacet’s marketing team to monitor key interactions and optimize their strategy accordingly. These integrations also ensured data collection remained compliant with privacy standards.
- Animations and dynamism: to make the site more engaging and reflect Phacet's technological and innovative nature, we developed subtle animations that enhance navigation. These animations were carefully designed to avoid distraction and instead draw attention to essential information, guiding users through different sections of the site.
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The results
The launch of Phacet's new website enhanced the company’s visibility and effectively communicated its AI solutions to potential clients and investors. The smooth user experience and subtle animations contributed to making navigation intuitive and enjoyable. Thanks to the integrated analytics tools, Phacet gained valuable insights into their visitors.
The collaboration with Klimb was also a success, merging elegant design with effective technical integration, resulting in a website that perfectly aligns with Phacet’s growth ambitions.
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Leveraging our technical expertise and Klimb's creative design, we succeeded in creating a website for Phacet that not only meets modern design standards but is also efficient, legally compliant, and optimized for data analytics. This project marked an important milestone for Phacet after its funding round, providing a solid online presence capable of supporting its growth and development in the artificial intelligence market.
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About Klimb
Boring brands happen because people mistakenly follow market trends, thinking they can find a consensus to make everyone happy.
But real brands make a statement.
That’s why we created KLIMB: a brand and digital design studio helping you build bold and ambitious brands that people remember.
